Emirates unveils new signature livery for its fleet
The distinctivelivery of the world’s largest international airline, Emirates, has undergone arefresh.
SirTim Clark, President Emirates Airlinesaid: "Aircraft livery is the most instantlyrecognisable brand real estate for any airline. It’s a visual representation ofour unique identity, something we wear proudly, and display in all the citieswe fly to around the world. We’re refreshing our livery to keep it modern,without losing the key elements of our identity such as the UAE flag on ourtailfin and the Arabic calligraphy."”
Eagle-eyed planespotters and fans will immediately notice changes to the tailfin andwingtips. In this latest design, the UAE flag on the Emirates tailfin ismuch more dynamic and flowing with a 3D effect artwork, and the wingtips havebeen painted red with the Emirates logo in Arabic calligraphy"popping" out in reverse white. Passengers onboard with a window viewwill see the UAE flag colours painted on the wingtips facing the fuselage.
The signaturegold "Emirates" lettering across the main body in English and Arabicis also bolder, and 32.5% larger. On the aircraft belly, Emirates has retainedits iconic red branding which it introduced in 2005. The website URL"Emirates.com" has been dropped from the design.
This is the 3rditeration of Emirates’ official aircraft brand colours. The original liveryunveiled with the airline’s launch in 1985 had its first refresh 14 yearslater, with the delivery of Emirates’ first Boeing 777-300 at the 1999 DubaiAirshow.
The firstaircraft to sport Emirates’ newest livery is A6-EOE, an Airbus A380, which hasrolled out of Emirates Engineering this week after its makeover. Its firstdeployment will be to Munich on 17 March as flight EK51.
The new liverywill be gradually applied across the rest of the existing Emirates fleet with24 aircraft, including 17 Boeing 777s, expected to sport the refreshed liveryby the end of 2023. Allnew Emirates aircraft, from the first Airbus A350 entering the fleet in August2024 will be delivered in this new livery.
Emirates’original livery in 1985 was designed by UK design company Negus & Negus.All of the airline’s subsequent aircraft colours were created by its inhousedesign team. Over the years, Emirates’ numerous colourful and eye-catchingaircraft livery have included bespoke designs to drive sponsorship brandassociation, and for special occasions such as the UAE’s 50thJubilee livery, and Expo 2020 Dubai.